Have you ever wondered how people lobby for change? It’s not enough to simply have strong convictions. If you aren’t able to move the people around you to support your mission, you will fail even with a worthy cause.

Modern lobbying is the solution. By cultivating political alignment and building strong relationships with like-minded individuals with legislative power, you can meet your goals and change the world for thousands of people.

Let’s take a look at why political alignment is the ultimate currency in lobbying as well as the benefits it has to offer.  

Political alignment and effective lobbying

Before we explore the benefits that political alignment in lobbying provides, let’s take a look at how it enhances modern lobbying efforts.  

Strong relationships

First and foremost, leveraging political alignment helps build strong relationships between those who need things to change and those with the ability to make it happen.

That’s what lobbying is all about! Take Brian Ballard and his lobbying firm Ballard Partners, for example.

Brian is known as the premier lobbyist to the Trump administration and has secured millions for the causes he champions. He has done this largely through interacting with people who share his political ideology. 

On a fundamental level, lobbying is designed to build supportive relationships, and shared political beliefs provide a sturdy foundation based on trust and shared goals.

Working with people who share your views and see the importance of your cause leads to strong, lasting relationships that remain in place throughout different administrations.  

Easier navigation

The political landscape is not an easy one to master, especially in times of polarizing opinions.

Policymakers are often placed in the unenviable position of balancing complex issues with competing interests and might not always have the data they need to make the best choice for the public at large.

Working with individuals who share your political interests gives you easier access to the relevant research, data and insights to help lawmakers make informed decisions that uphold their legislative agenda.

You know what is important to you, in other words, so you can more easily anticipate what is important to them. This makes navigating political environments in search of support less mysterious.  

Bigger efforts

The more change you want to effect, the broader your reach needs to be.

In order to effectively communicate your beliefs to the masses that stand to benefit from them, as well as to those with the power to shape policy, you must be able to reach even isolated communities.

Working within a larger political movement allows lobbyists to combine their direct lobbying with grassroots organizations to maximize their impact.

Lawmakers who hear consistent messages from mobilized constituents, as well as professional lobbyists, are more likely to act.  

Benefits of political alignment in lobbying

Now that we know why political alignment enhances modern lobbying efforts, we can explore some of the benefits that this strategy has to offer.  

Better efficiency

Another reason why political alignment in lobbying matters is efficiency.

You can spend your time shouting into the void, or you can spend your time interacting with like-minded people who care about your mission.

The latter is far more effective in terms of securing support. Working with those who share your political ideology makes communicating and finding resources far more efficient than working with those who must be convinced that the change you want to make matters.  

Risk mitigation and insider information

Sometimes, despite our best efforts and success, lobbying efforts are thrown out the window due to poorly designed legislation. This can potentially set your mission back significantly.

Working with those who share your political ideology, particularly those lawmakers who have inside knowledge about legislation either in the works or upcoming, can help you ‘future-proof’ your cause.

Lobbying firms with this information can proactively manage risks and avoid potential costs from changing policies. Maintaining a timely awareness of legislative developments is important for effective government affairs strategy. 

Political alignment can make or break your lobbying efforts

Working with policymakers who share the same motivations and ideologies as you is one of the most effective lobbying strategies currently in play.

From securing funding to future-proofing legislation, leveraging political perspectives is crucial to creating lasting change.