The NY Times Blog – A quick guide to help you get your email marketing campaign started
Table of Contents
With a value of 7.5 billion U.S. dollars in 2020, the global email marketing market is projected to increase to 17.9 billion by 2027.
All businesses want a cost-effective, easy-to-use, efficient marketing strategy, especially smaller businesses. Email marketing has shown a return on investment of $32-$45 for each dollar invested in various industries. Hence, it is a great choice for such businesses.
If you are a business looking to invest in email marketing, here are some things you should keep in mind when creating your marketing strategy.
Effective email marketing tips and tricks
1. Have clear goals
Like with any marketing strategy, you need to have clear goals of what you want to achieve. You need to know exactly who your target audience is. Your goals should include statistics like open rates, unsubscribe rates, click-through rates, and revenues you expect to achieve from this endeavor.
Make sure your goals are SMART – Specific, Measurable, Achievable, Relevant, and Time-Bound.
You should also know about the laws around email marketing and its limitations. Having someone who has previously done email marketing can be helpful too.
Once you have created these goals, revisit them and track your results to ensure that the goals are being achieved; if not, you can reevaluate your strategy.
2. Create an email list
An email list is essential as you cannot send out emails randomly, or they will end up in the spam folder. You can create the email list in various ways, such as asking people for their emails at the time of an in-person purchase, asking people to sign up on your website, or requiring emails for online purchases.
It is okay even if you initially have a small email list; just encourage people to sign up for your email list in various ways. You can even offer certain discounts when people initially sign up for your email list.
3. Don’t forget to personalize emails
Everyone wants to feel seen and special, and personalization achieves exactly that. It is why email personalization tends to increase your email campaigns’ engagement. You can create a custom email template to welcome anyone who signs up for your list to show them that you care about your customers and appreciate their willingness to join your community.
4. Create a newsletter
Email newsletters are a great way to keep your audience engaged. A monthly newsletter sent out on the same date and time each month and showcases interesting stuff is bound to be tracked by those on your list.
The newsletter can feature various things, such as achievements in the past month, upcoming events/promotions, and other big news in the business. You can even create special segments that feature things like photos or customer testimonials. You can even have a segment that features one employee and a short profile on them each month to give people an insight into your company.
5. Offer exclusive discounts and offers
The best way to get more people on your list, you should offer an incentive for people to join. You can offer exclusive offers and discounts to those on your list. You can email discount codes you can use in person or online.
You should also offer a discount when people initially sign up. You can also send a referral code and offer discounts to those who get others to sign up for your email list.
6. Create a template for email campaigns
If you have an upcoming promotion or event, creating an campaign for it can be very valuable. It means having special emails for promotions and sending them out regularly. Creating a custom email template that you edit slightly can be useful as it can be reused, and people will know what the reminder is about.
The template should be simple but eye-catching, with the heading front and center. It should also have important information like offer details, location, dates, and contact information details available. You should also try to add images or feature some animations. A call-to-action button or a button that redirects people to your website should also be present and easily visible.
The bottom line
Getting started in marketing can be a bit tricky, but it can offer great results. One of the most important parts of using it is sending out emails that look professionally made regularly.
It might be a bit challenging for smaller businesses, so using an email marketing platform like PosterMyWall is the way to go. It will allow you to use a wide variety of email templates and save you a lot of time compared to if you did it from scratch. You will also have way more options this way and can pick and edit templates based on your taste and brand image. It will also act as a good starting point and allow you to be more creative while having a professional end result.