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Beauty write for us: Beauty is a six-letter word and a charged word, mainly when occupying the creative industries. Still, while there’s the adage that it’s “in the eye of the perceiver,” some argue that what being (and not) beautiful is anything but subjective.

The Oxford Dictionary describes beauty as “a combination of qualities such as shape, color or form that pleases the aesthetic senses, especially sight.” But we all know that it is more than that: we often say that a person is beautiful or has a beautiful soul.

Beauty is therefore nebulous – it does not depend on specific aesthetic qualities but has a deeper resonance that is more about feeling than composition or color. If it were that easy, we would all be doing things generally considered lovely. (If you want to focus on your own creations, check out our guide to oil painting techniques or our drawing tutorials).

Is Beauty Useful?

These are great concepts, but increasingly they are the ones designers need to think about in times of climate crisis and political upheaval. They are just as crucial (and as such “beautiful”) how good their type looks or which Pantone they choose.

It’s also about utility: Moore notes that “Mother Nature works with a purpose in everything she does.” In his 1947 book Thoughts on Design (opens in new tab), legendary designer Paul Rand observed that “beauty and utility ideally reproduce each other”; The combination of both highlights the plan. “Visual communiqué of any kind…should be seen as an embodiment of form and function: the integration of the beautiful and the useful.”

The value of Beauty

Beauty is not in the sense of the beholder, this book argues

However, the design is not about “pagan temptation” or danger. Still, more about focusing on problem-solving, form following function, conceptual rigor, and technological developments that determine what interfaces look like. , the software, and even the printed design. With the advent of grids and rulers, beauty disappeared in the most traditional sense. As Alan Powers says: “The ideal of pure geometry remains deeply ingrained in Western consciousness as the basis of beauty.

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